Building Brands for Growth. Delivering Design with Impact.

Hey! I’m Abbie Allis,
Senior Brand Strategist & Designer.

I partner with scaling businesses and creative agencies who need senior brand thinking and hands-on delivery - without the commitment of a full-time hire.

Whether you’re a tech company ready to scale, a marketing team juggling too many briefs, or a creative agency navigating a busy period, I step in to clarify your brand, streamline design systems, and deliver work that actually moves the business forward.

Available for fractional, part-time or fixed-term brand roles. I’m UK-based (Newcastle upon Tyne), offering remote or on-site support.

Let's talk
A colorful gradient background with a white hexagon-shaped logo in the center.
A business card with a green logo featuring a circular, radiating design, placed on a light green background. The card includes contact information for Nick Salloway at Aurelia Tech, with a website www.aureliatech.it.
A woman in white sportswear practicing yoga against a plain background with a circular overlay.
Close-up of stacked black brochures with a circular colorful graphic and the DraytonPartners logo in white, placed on a black table with yellow legs.
An iPhone showing the Northgate Signature website with a search bar and a property description on a bright blue background.
Black furniture box with a white logo that says 'Funky Chunky Furniture Co.' in the center.
L'Oréal Professionnel magazine with a cover featuring a woman with short, brunette hair, and opened pages showing hair styling content, essentials, and a table of salon tools.
A fashion magazine spread featuring fall and winter clothing and accessories, with a cover showing man and woman in stylish outfits against a blue background, and interior pages displaying various clothing items, shoes, and models in different winter ensembles.
Multiple electronic devices displaying an online shopping website with home decor and fashion items, set against a pink background.
A collection of colorful Nando's promotional or informational flyers laid out on an orange surface. The flyers feature playful illustrations, bold text, and sections focused on beliefs, important people, and brand values.

Why work with me...

With 18 years’ experience, I find my feet quickly, get stuck in, and deliver at pace, without compromising on quality or strategic thinking.
I help shape the bigger brand direction that fuels growth - then roll up my sleeves to make sure it’s delivered consistently and effectively across the business.

I work as an extension of your team, taking a collaborative approach that delivers better results for your brand and your team.

I’ve worked with some amazing brands & agencies.

From global brands to ambitious scale-ups, here are just a few…

Past Clients Asos
Past client Nando's
Past client Warner Brothers
Past Client Loreal Abbie Allis
Text reading 'BARKER AND STONEHOUSE' inside a circle
Past Client Smart Abbie Allis
A woman with long, wavy blonde hair writing on a yellowboard with a black marker, wearing a black shirt, in a bright room.

How can I help today?

  • I work as an extension of your team, collaborating closely to deliver strategy and design consistently, efficiently, and without the overhead of a full-time hire. I settle in quickly, take the strain off your team, and ensure your brand is working for you.

  • I help businesses evolve their brand so it connects with their audience and drives growth. With 18 years’ experience, I clarify brand identity, develop messaging that resonates, and guide brands toward their next stage of growth.

  • I bring ideas to life with design that’s consistent, on-brand, and aligned with your strategy. From logos and visual identity to marketing materials and websites, I deliver work that not only looks great but strengthens your brand’s presence and impact.

What ongoing support typically includes:

  • 2-3 dedicated days per week focused on your highest priorities

  • Ongoing brand leadership to drive clarity and sustainable growth

  • Fully embedded within your team, taking a genuinely collaborative approach to understand your business deeply and deliver a seamless experience

  • Strategic brand direction across every touchpoint

  • Hands-on design delivery to ensure consistent execution

  • Practical systems and templates that make it easy for your team to deliver, faster and on brand

  • A strategically aligned brand that supports growth and commercial impact.

Execution across every touchpoint:

I help businesses across every aspect of their brand, from strategy to execution:

  • Brand audits & discovery workshops

  • Customer & market research

  • Brand strategy & positioning

  • Brand identity & logo design

  • Tone of voice & key messaging

  • Websites & landing pages

  • Customer demo sites

  • Email campaigns & social media styling

  • Product design

  • Sales decks & presentations

  • Marketing collateral

  • Merchandise design

  • Exhibition & event design

  • Office interior & signage

  • Photoshoot direction

Work with me if:

You’re ready to grow - but your brand isn’t

It feels outdated. Inconsistent. Not strong enough to support where you’re heading. You know it’s holding you back, its currently a visual style - you need a growth tool.

You want big agency thinking, without the big agency bloat

No layers. No junior handovers. No inflated fees. Just senior strategic thinking and design expertise, embedded directly into your team.

Too many design or marketing briefs. Not enough capacity. You need an experienced pair of hands who can move fast, think strategically, and deliver.

Your team is stuck in the backlog

You need systems that work

You’ve no templates or processes. I put structure in place that makes it easy for your team to deliver, faster and on brand.

If you’re interested in fractional or part-time brand support, share your details below, and I’ll be in touch soon.

Let’s talk!